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Santa Cruz

NHS, Inc. is a United States sports equipment and outfit company based in Santa Cruz, California. NHS's main products include skateboard decks, wheels, snowboarding gear and surfing equipment. The company was founded in 1973 by northern California surfers, Rich Novak, Doug Haut and Jay Shuirman.

As NHS, Inc. was founded Skate/Surf artist Jim Phillips was employed to design graphics for surfboards originally. However as skateboarding moved from the periphery into the mainstream culture NHS, Inc. created several sub-companies to manufacture skate equipment, such as skateboard decks (Santa Cruz Skateboards, later Flip and Creature), skateboard trucks (Independent truck co.), and skateboard wheels (Bullet, OJ and later Road Rider).