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Black Label

Started in 1988 by 80′s pro, artist, current owner, and life long skateboarder John Lucero. In the past 20 some odd years, Black label has represented some of the best skateboarders the likes of John Cardiel, Gino Iannucci, Jason Adams, Matt Hensley, Salman Agah, Wade Speyer, Ragdoll, Duane Peters, Jeff Grosso, Mike Vallely, the list goes on and on.


With a motto of: “Never be bought, never be sold”