On June 20, 2011, a press release announced the distribution of the Venture skateboard truck brand by Deluxe, following a transition from the now-defunct Streetcorner Distribution company.
Venture sponsors a team of professional skateboarders. In autumn 2012, sponsored riders included Jack Curtin, Stefan Janoski, Gino Ianucci, Torey Pudwill, Stevie Williams, Terry Kennedy, Rodrigo TX, Eli Reed, Morgan Smith, Felipe Gustavo, and Paul Rodriguez.