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Derrived from a rebrand of Evol in 1996, to appeal to a larger skate audience. Thier biggest sucess being the 'Dave Mayhew D3' signature model, which is the best selling skateboard shoe of all time.


The brand is also cited as creating the first ever mobile audio backpack with their "G-Bag". They have teams in Skate, Surf, BMX & MTB, with names such as Caswell berry, Corey Duffel, Josh Rodriguez, Blake Jones and Cheyne Magnusson!