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Started here in the UK England by Jeremy Fox and Ian Deacon as a division of Fox's Death Box Skateboards. In 1993, Death Box and Flip merged with the plan to eventually move the company to the USA.


In 1993, Fox, Deacon, Tom Penny, Geoff Rowley, Rune Glifberg and Andy Scott moved the brand to Huntington Beach, CA. where it joined Blitz Distribution and began to take the skateboard world by storm. In 2008, Flip left Blitz and relocated to NHS where it still operates today under the ownership of Fox, Deacon and Rowley.